WrestleZone has learned tonight that in addition to promoting the WWE Draft and The Rock’s appearance on Raw next week, one of WWE’s main focuses tonight will be to hard sell the heat between Jim Ross and Michael Cole for their Extreme Rules match.
WWE feels that it’s milked the cow on Jerry Lawler vs Michael Cole and has already cashed in on that feud at WrestleMania, so the focus will now be to sell the match based more on the heat between Cole and Jim Ross. We were told to expect that to be the primary focus of the bout and one of the top priorities of Raw tonight.