AJ Francis nearly pioneered a groundbreaking and interesting business model for TNA.
A recent thread on Twitter/X by former TNA marketing executive Romy Glazer revealed that AJ Francis wasn’t just joking about his role in TNA+’s rise last year. Francis played a pivotal part in shaping a bold new vision for the company’s digital future.
Following winning the Digital Media Title, AJ proposed a unique idea. His idea was to allow Twitch streamers and wrestling content creators to host official watch-alongs of entire TNA shows with their fanbase.
AJ connected TNA to 20 dedicated creators last summer, just as the NXT/TNA partnership was beginning. Reactions were strong, and this helped build a buzz quickly for their shows. PCO, a Canadian wrestler, also helped with TNA Slammiversary, which took place in Montreal with online hype. The show also saw PCO winning the TNA Digital title from Francis.
Glazer posed the question: what if creators became official rights holders, not just collaborators? She mentioned it would have reimagined how wrestling content could be shared and monetized. She also said by empowering creators, the company could have built deeper fan engagement and offered an alternative to traditional TV.
However, the plan didn’t fully launch, the concept still has the potential in the world of professional wrestling. AJ Francis’ idea may not have fully launched, but it helped draw major attention to TNA. In recent months, the company has gained momentum through rising fan attendance and storytelling. However, it’s possible this could still happen in the future.
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You might’ve seen me joking with @AJFrancis410 about him taking credit for TNA+ growth last year.
— Romy (@romyglazer) May 29, 2025
What if I told you it wasn’t just a gimmick…and that he nearly kicked off a whole new model for media rights in pro wrestling?
What almost happened— and what still could. ?
He connected us to 20 creators. @SanchoWest, @conman167, @MrSantiZap among them. Super engaged, super passionate.
— Romy (@romyglazer) May 29, 2025
Reactions were incredible. Vibe was right. @stephdelander went through a table.
With @PCOisNotHuman on local outreach and this online, Montreal felt different. pic.twitter.com/GJxDO4tZ4Y
It was a rethink of the model.
— Romy (@romyglazer) May 29, 2025
Give creators a lane to cover the product with permission, not bootlegs.
Let them build talent storylines in real time.
Bridge fans > streamers > stars
And all roads lead back to TNA+ — the only way to watch the PPV payoffs.
More unfinished business…
— Romy (@romyglazer) May 29, 2025
Still think the next company that figures it out won’t just grow audience, they’ll shape the industry.
…so next time when you hear AJ yell “MONEY, MONEY, MONEY” when he comes to the ring, know that he actually means it. #TNAiMPACT pic.twitter.com/67OPxXa9ng
