Nick Khan and Triple H address the current WWE product.
As WWE Raw moved to Netflix, some fans believed that WWE may take on a more edgy, R-rated product. WWE President Nick Khan and WWE Chief Content Officer Paul “Triple H” Levesque later clarified, however, that the company programming would remain family and advertiser friendly as well as multi-generational.
While appearing at the NAB Show in Las Vegas, Levesque and Khan expanded upon their approach to current WWE programming (footage via Barrett Media).
“You got to base [your program] off your gut and the results,” Khan said. “So for us, we not only program for all 50 states, we try to program for the world, especially with the Netflix deal. What do people like? People like dramas, people like conflicts. They like to see conflicts being resolved one way or the other. As Paul mentioned, in our business, you get to knock each other out in a 20 by 20 ring. People like that too, so for us, we want to appeal to everybody.”
An excellent wide ranging conversation on the @WWE’s business with @TripleH and Nick Khan. Here they are discussing their programming approach and the importance of connecting with families. More covered in the article below.https://t.co/lzYpoSb6go pic.twitter.com/LIN27AQd8A
— Barrett Media (@Barrett_Media) April 9, 2025
Regarding the multi-generational aspect, Khan noted that nearly 50% of WWE event adult attendees come along with a child.
“Number one, it’s family-friendly viewing. Number two, that’s our next generation of viewer, so I would assume, as you guys graciously give us a lot of head nods in this Q&A, that a lot of you are wrestling fans,” Khan said. “I would assume it started for most of you when you were young, and you stayed with it, and maybe you checked out for a couple of years as a teenager because other things became of interest to you, and then you checked back in. We want to be there with people for their lifetimes. And we think we’ve done a decent job of doing that.”
Triple H Discusses WWE’s Impact On Households
For Paul “Triple H” Levesque, the greatest aspect of WWE is connecting with the fans from both the older and younger generations. WrestleMania 41 week in Las Vegas will be a prime opportunity for that.
“It’s one of my favorite things when we get a chance, whether it’s WrestleMania week where we get to meet a lot of fans at our at our other events like the [WWE] World, which is our fan event, is when people come and talk about, ‘I watched this when I was a kid. I was so into this when I was a kid, I watched it through college. I got out of college, and I kind of got out of it. All of a sudden my kids are six, seven, eight years old and they’ve just discovered WWE. And I’ve gone back into it and it’s the greatest thing ever.’ Now they get to share that with their kids, watch it with them. It’s something that bonds them together. It’s family entertainment that you can have those moments with your family, then bring them to the shows,” Levesque said.
As an example of family fun, Levesque pointed to “Main Event” Jey Uso, who routinely engages with the live crowd through dancing and slapping hands.
“When you see parents that are sitting there with their kid and their kid slaps Jey Uso’s hand when he walks by, and it’s the greatest thing that’s ever happened to this kid in his life. He doesn’t want to wash his hand for a week, whatever it is. Those are the moments that you can really, really, really appreciate what we do,” Levesque said, “and how it impacts people and their families and their everyday lives.”
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