Tony Khan has teased a variety of announcements since All Elite Wrestling formed almost five years ago.
All Elite Wrestling owner Tony Khan recently took part in an AEW Full Gear Media Call. When asked how he decides to hype up certain announcements and to what degree he does that, Khan admitted that’s something he weighs all the time.
“That’s a really well-thought-out question,” Tony Khan began. “And it’s something I weigh all the time because we have to announce matches and announce moments and announce huge things and signings, and sometimes you just try to do what feels right and create engagement. And that’s something we’ve been able to do, whether it be on television or through social media.
“I think certainly we created a lot of awareness about Wembley by putting a lot of fanfare around the announcement and then putting it on television and getting a lot of eyes on it and conversation about it. I think now there’s a lot of awareness about the December 1 on sale, and I think I’ve been able to use the TV and social media at times to get people excited.
Tony Khan likes to keep people on their toes
“And then there’s times where I like to keep people on their toes, and it was fun to have something this past week on Collision that people are blown away by, and that’s the Continental Classic, which we’re really excited for. And I’ll have more information about that right after Full Gear. I think right now, I want to keep as much focus on Full Gear as possible.
“And you mentioned an announcement I had about a new signing. I’m really excited about that. And I think that’s going to be someone that will be a great addition to AEW, and it’s going to be a big deal. And you know as for how to announce the announcements or when to announce things. It’s something that there’s lots of different ways to slice and dice it, and there’s tons of different ways to approach that.
“But I’m really just trying to create excitement around our big promotions, events, wrestlers, and good buzz around the company. And I think we’ve been able to do that. Last night’s show was very well received. And I think people are pumped for Full Gear this weekend.”
You can check out the complete AEW Full Gear Media Call with Tony Khan in the video below.
READ MORE: Tony Khan: New AEW Signing To Be Revealed At AEW Full Gear
What do you make of Tony Khan’s comments? Do you think he needs to lay off the big announcement teases for a while? Let us know your thoughts by sounding off in the comments section below.
If you use any of these quotes, please credit the AEW Full Gear Media Call with a link to this article for the transcription.
