John Cena is bringing his first-ever talk series to Roku.
Roku, America’s #1 TV streaming platform*, has greenlit a new celebrity talk series called What Drives You with John Cena. The series is Cena’s first talk series, but it’s his latest project with the streamer. Cena made a prior appearance in the Roku Original Die Hart 2: Die Harter. He is also featured in (and executive produced) the upcoming docuseries WWE Superstars of Tomorrow.
What Drives You will see Cena hit the road with his celebrity friends in their favorite vehicles. The show synopsis will see them have in-depth conversations and reminisce about their favorite memories in the vehicles.
“The car you drive and where you drive it can say a lot about who you are, from your personality type to what you value and prioritize the most,” said Cena. “‘What Drives You’ is all about tapping into this and each guest’s unique connection to their car, and a destination close to their heart, as the crux of a candid and wide-ranging conversation. It’s a great opportunity for me to ride shotgun and learn from some of the world’s most entertaining and inspiring individuals.”
What Drives You
“We’re thrilled to partner with John Cena and Leftfield Pictures to bring our audience ‘What Drives You’, a talk series that converges John’s passions of cars, conversation and entertainment,” said Brian Tannenbaum, Head of Originals, Roku Media. “John infuses extraordinary energy into every conversation he has, giving viewers an under-the-hood look into the lives of each guest.”
“We’ve always felt that John’s quick wit, sincere curiosity and charm would make him a terrific host for a talk format, and ‘What Drives You’ is the perfect vehicle (sorry) to showcase his talent and genuine obsession with all things automotive,” said Leftfield Pictures President Shawn Witt. “We’re stoked to bring this series to life with him and our partners at Roku.”
What Drives You is produced by ITV America’s Leftfield Pictures. David George, Shawn Witt, Sean Moran, Jay Bienstock, John Cena and Dan Baime are the series’ executive producers. Sean Boyle oversees the series on behalf of Roku Originals.
*By hours streamed (Hypothesis Group: December 2022)
