According to PWInsider.com, GFW recently attempted to trademark the phrases “Broken Matt”, “Brother Nero”, “Broken Brilliance” and “Vanguard1”. However, all four names were refused by the United States Patent and Trademark Office.
With regards to the “Broken Matt” name, this was likely refused to GFW as Matt Hardy has already applied to trademark “Broken Matt Hardy.” For GFW to get the trademark approved, they would have to provide a valid argument that it does not conflict with Matt Hardy’s claim. Once the argument is filed, GFW would have to wait on the USPTO’s decision on Matt’s claim, since he filed for the trademark first. Matt’s first attempt at trademarking the name was unsuccessful, but he has six months to respond and is still within that window of time. Secondly, since the trademark applies to a living person, GFW would likely have to get permission from Matt Hardy, which is not likely given the current relationship.
Read Also: Matt Hardy Takes Shot at GFW Pay Issues
With regards to “Brother Nero”, that was refused as GFW did not indicate if it applied to a living person, and Jeff Hardy’s legal middle name is Nero.
“Broken Brilliance” was denied because GFW did not specify whether or not the phrase has pro wrestling significance or is simply a “term of art” in wrestling.
“Vanguard1” was likely denied due to resemblance of other, similar terms.
Nick was born and raised in Detroit, Michigan, and lived there until the age of 18, when he decided to pack his flack jacket and move to New York City.
