The latest episode of former WCW President Eric Bischoff’s podcast Bischoff on Wrestling was released this past Wednesday. A new episode will be released next Wednesday.
You can find some of Eric’s comments regarding the report that WWE will begin featuring in-ring action during their commercial breaks on Smackdown Live via picture-in-picture transcribed below.
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NH: Did WCW advertisers prefer when you would do the picture-in-picture action during commercials?
EB: No because at the time it was kind of a benign problem. Advertising is slow to react creatively to things that are going on in society. They are very slow to react structurally. Twenty, fifteen and even ten years ago networks, which have to answer to advertising agencies that support them, were very reluctant to get too creative with commercial breaks. If you’re an advertiser you have to think or allow for the fact that they aren’t really watching your Kia commercial; they are watching the little box down in the lower right. They’re really not hearing your message. They are paying attention to that little box in the corner because they don’t really care. They want to see the content; they don’t want to see the commercial attached to it. Advertisers are very reluctant to take the focus off their product. Understandably, they are spending a ton of money to put it out there. The advertisers were very reluctant to change their methodology.
This week’s episode of Bischoff on Wrestling features Eric discussing a couple of stories from around the business of pro wrestling with Nick. Including:
- Randy Orton’s recent “……dive” tweet
- Smackdown deciding to air picture-in-picture commercials where the action continues
- WWE’s decision to release content on the WWE Network in “mini-binges”
- NJPW announcing the debut of a US Championship
- Sami Callahan taking over CZW creative and the validity of death match wrestling today
- WWE & Meltzer’s conflicting reports about how long Braun Strowman will be out of action
- More…
Eric then answers questions from the #BischoffOnWrestling mailbag regarding:
- What Klondike Bill stories Eric has
- If WWE has devalued their championships by having too many
- WWF & WCW’s UK footprints
- Whether he had input in his WWE theme song
- If he had any interest in becoming a pro wrestler as a child
- More…
You can find a special Bischoff on Wrestling Political Overrun on IRWNetwork.com.
