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Stephanie McMahon Talks WWE Content Resonating with Audiences, Giving Back to the Community via Charitable Organizations, More

October 23, 2016

As noted, Stephanie McMahon spoke Thursday at the ANA Masters of Marketing Conference in Orlando, Fla., about how WWE leveraged its content to build a massive fan base. Adweek.com published an article covering McMahon’s speech, and below are some highlights:

On WWE’s Content-first approach:

“You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”

On giving back to the community via partnerships such as Boys and Girls Clubs of America and Susan G. Komen for the Cure.

“It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them,” McMahon said.

Nick was born and raised in Detroit, Michigan, and lived there until the age of 18, when he decided to pack his flack jacket and move to New York City.

Nick attended New York University and graduated in 2001 with a degree in Drama.

Nick first entered the internet wrestling community back in 2004 when he became the co-host of The Voice of Wrestling Radio Show. From there, Nick made the transition from radio personality to editor when he began working with WrestleZone in 2008.

Nick is a member of two Off-Broadway theatre companies, Another Urban Riff, and the Drama Desk Award winning Godlight Theatre Company. Nick has appeared in over a dozen Off-Broadway plays since he moved to New York City, and has shot several short and feature length films. In 2010, he completed principle photography on a film titled "How to Score Your Life," which also features TNA Knockout ODB.

Inspiration in his life has come from many people including his family, Woody Allen, Steven Spielberg, Jack Nicholson, The Beatles, and of course, Lassie.