As noted, Stephanie McMahon spoke Thursday at the ANA Masters of Marketing Conference in Orlando, Fla., about how WWE leveraged its content to build a massive fan base. Adweek.com published an article covering McMahon’s speech, and below are some highlights:
On WWE’s Content-first approach:
“You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”
On giving back to the community via partnerships such as Boys and Girls Clubs of America and Susan G. Komen for the Cure.
“It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them,” McMahon said.
Nick was born and raised in Detroit, Michigan, and lived there until the age of 18, when he decided to pack his flack jacket and move to New York City.
