Ring Rust Radio has a new Paul Heyman interview, with hosts Donald Wood, Mike Chairi and Brandon Galvin, and Heyman spoke on a number of topics, including what Brock Lesnar has planned for Summerslam, who inspires him and much more.
Heyman also comments on his talks with running TNA Wrestling in the past and why he wouldn’t run another company, and what else he does outside of WWE. You can read a few excerpts from the interview below:
Heyman on Summerslam plans:
The same thing that was in store for The Undertaker at WrestleMania; a beating beyond compare. I don’t need to hype SummerSlam to those who understand the dominance that prevails in the universe that has been conquered by Brock Lesnar. I think the people who need to be sold on this Pay-Per-View are John Cena fans, to which I offer this very quick sales pitch. If you are a fan of John Cena, and if you are there is no accounting for taste, this is your last opportunity to see him. And if you think it’s all hype and hyperbole, here’s something to consider; if you look back on 21 appearances at WrestleMania by The Undertaker, you can rarely find a video clip of someone even getting a two-count on The Undertaker. Brock Lesnar just didn’t beat The Undertaker, Brock Lesnar hospitalized The Undertaker. Brock Lesnar gave The Undertaker such an ass-kicking that The Undertaker has not been seen, nor heard from since. There was no controversy. There was no outside interference. There was no manager distraction. Brock Lesnar stepped into the ring and beat The Undertaker within an inch of his life, and the same fate awaits for John Cena at the Staples Center, on August 17 in Los Angeles at SummerSlam.
Is there anyone Heyman models himself after?
Everyone. I watch everyone. I look to see what everyone does. I watched my father present his case to juries, my father was a personal injury attorney in the Bronx, I watched my father present cases to juries when I was a kid. I look now at the WWE Universe as if they are my jury and I am the advocate for my client. In terms of people that I watch, I watch everybody. There is something to learn from every single person who goes out there and performs because you’re going to be judged up against them. The way they hold their hands, the way they hold the microphone, the way they tilt their head, the way they engage the audience, the way someone cuts their eyes to the right and to the left, the way someone avoids the camera, the way someone looks into the camera, how do they hold their legs, what is their body language, what does anything they do tell you in their desire to convey their message to you. And I study everybody because I’m competing with them in terms of being the best person on the microphone.
Would Heyman ever run another company?
No. No. No. In 2010, after Brock Lesnar choked out Shane Carwin, there was a discussion that I had with TNA that involved Spike TV. Ultimately, because TNA had been trying to get me on the phone from the day I left WWE in 2006 and I never took the phone call. We finally got into a conversation because Spike TV had reached out to make that happen. Ultimately, the story of this is, if I was going to do it, I wanted the Dana White deal. I wanted complete control, I wanted a piece of the company and I wanted the ability to, when the time was right, to take it public. I wanted to do the programming completely different than the way they had been doing it and Spike TV signed off on it. The concept was a very youth-oriented, youth-based, youth-marketed promotion. A complete contrast to the way WWE does things. A complete and utter alternative to WWE at the time. While the ruling family in TNA had no problem with my salary request, my ownership demands, my concepts, etc. etc., they didn’t want to implement as much of a youth-oriented product as I was looking for and I balked at it. I have no regrets about that. At the end of the day, they were happier being a WWE-lite promotion than they were branding themselves something different as TNA. So that was the last flirtation I had with doing my own thing. I do my own thing with my marketing brand and talent agency in New York City called Looking 4 Larry Agency. I’m very proud of the body of work. We have a long list of clients including 2KSports and in the past THQ and EA Sports and a number of different clients. And I get to do my own thing in the mainstream world with a marketing firm right in the heart of New York City. In regard to doing my own thing in sports entertainment, I kinda do my own thing now with Brock Lesnar and I’m very happy doing it. Running a whole show is a 24/7 and 365 commitment, and you would need an enormous amount of financing and very strong distribution set up front to get me to the table to even consider such a task. Otherwise, it’s doomed to fail.
To hear the complete interview, including Heyman’s thoughts on Undertaker ever wrestling again, who could be in line for Brock’s first title defense if he wins at Summerslam, and more, click here.
