In addition to our earlier reports regarding Cesaro not having theme music and the reason behind that, The Wrestling Observer posted a huge update on current plans for "The King of Swing" in their latest newsletter. The rumors of a huge post-WrestleMania push for Cesaro still seem to be the case, and very much so.
WWE has been handing out "Cesaro Section" signs to their live audiences, and are hoping that the WWE Universe will begin rallying behind the new "Paul Heyman Guy" much like they did for Daniel Bryan. They are hoping they can manufacture that raw support for Cesaro that Daniel Bryan developed organically with the "Yes! Movement".
Furthermore, WWE doesn't really want to present Cesaro as a full-fledged heel, despite pairing him up with Paul Heyman. The plan is to keep him favorable with the crowd even though he's working with the heel manager that just had a hand in ending 'The Streak' at WrestleMania 30.
In somewhat of a confusing, conflicting part of the story, WWE might decide to put Cesaro against Brock Lesnar rather quickly. This would contradict another report that indicated Lesnar would challenge Daniel Bryan for the WWE World Heavyweight Championship upon his return. However, the idea is that the next guy to beat Lesnar would receive a huge babyface rub considering Lesnar just ended the longest, most infamous streak in sports entertainment.
There's still time and several directions WWE could decide to go in with Cesaro, but one thing that seems certains is the fact they want to push him hard going forward.