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For WWE to grow into a "truly global brand", I assume the company will have to stage more live arena events and television tapings outside the United States and Canada. But how about pay-per-views: do you envisage WWE promoting any from overseas markets?
There will definitely be more live events. The problem with pay-per-view overseas is finding the right times and dates to accommodate the time difference. It also helps if we have big stars from those areas of the world: that helps us make inroads into their countries; a lower-level wrestler does not make much difference. Look at The Great Khali for example: he’s revered in India because he’s been the (WWE World) champion.
Does WWE need more headline stars in general to facilitate this expansion?
We have to be cognisant of not spreading ourselves too thin. It can be borderline. We’re constantly building new stars, and now we have a five-star training facility in Tampa that should help with that. Steve Keirn is heading that up, and we have Dusty Rhodes helping with character development and mike skills.
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