IMPACT Wrestling has a new home.
The wrestling organization’s parent company, Anthem Sport & Entertainment, has closed a deal to partner with Mark Cuban and acquire a majority interest in AXS TV and HDNet Movies. They now own AXS’ library of mixed martial arts and wrestling content.
“We are very excited to add these two successful channels to our portfolio,” said Leonard Asper, CEO, Anthem Sports & Entertainment. “Anthem was founded with a mission to deliver compelling, targeted content and experiences to passionate fans globally on the platform of their choice. The music, sports and entertainment communities served by these channels are a natural extension and perfect complement to our existing properties. The addition of AXS TV and HDNet Movies will allow for increased content ownership, digital expansion and even more compelling programming for consumers and our distribution partners.”
In addition to Mark Cuban still being involved, Steve Harvey will enter a “strategic agreement” to produce and develop content for Anthem’s channels. “My team and I see great opportunity in Anthem,” Steve Harvey said. “They have incredible shows, experiential entertainment, and a huge reach. We look forward to collaborating with Anthem on content development that will surprise and delight this newly expanded audience.”
Cuban is equally as excited. “Anthem’s combination of targeted brands, enthusiastic audiences, operational expertise, international footprint and vision makes them an ideal partner to take AXS TV and HDNet Movies to their next levels,” Mark Cuban said. “Given Anthem’s portfolio of premium content and complementary programming networks, we could not ask for a better home, and we are looking forward to the results we will collectively generate for this new partnership.”
No word yet on when IMPACT will start airing on the station.
