Becky Lynch, a barista and the Rutgers Scarlet Knight? This. Is. SportsCenter.
ESPN announced Lynch will appear in two of their twelve new This is SportsCenter commercial series in honor of the network’s 40th anniversary; the ‘TISC’ ads became extremely popular in 1990s and have been a staple ever since then.
Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. ESPN wrote the spots in house and they were produced in concert with Hungry Man productions. Lynch is featured in “What’s My Name?” along with with Noel the Barista, which will air on TV, digital and social channels. The second spot, called Push, features Lynch with the Rutgers Scarlet Knight mascot and it will air exclusively on digital and social channels.
“We’ve been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!,” said Laura Gentile, SVP of Marketing. “This campaign has always been iconic, and made to delight fans. We hope they love these new spots.”
All twelve ads will debut this Saturday, September 7; the full list of ads is below. Both of Lynch’s commercials can also be seen at the bottom of the article:
- Presentation: New York Giants Running Back Saquon Barkley– with Stan Verrett, Neil Everett, Mina Kimes, Joe Bruin
- Audibles: Los Angeles Rams Quarterback Jared Goff– with Linda Cohn, Stan Verrett, Willie the Wave
- Putter Wipe: Professional Golfer Brooks Koepka– with Matt Barrie, Elle Duncan, Wally the Green Monster, Rutgers Scarlet Knight
- What’s My Name?: WWE Wrestler Becky Lynch– with Noel the Barista, Nicole Briscoe
- The Manny: San Diego Padres Third Baseman Manny Machado– with Kenny Mayne, children of ESPN employees
- Hot Corner: Manny Machado – with John Anderson
- Mouthguards: Scott Van Pelt, David Lloyd, Hannah Storm, Jay Harris, Mr. Met, Rutgers Scarlet Knight, UConn Husky, ESPN employees
- New Tech: Mr. Met, Jay Harris, Toni Collins
The following spots will debut across digital and social channels:
- Hallway Putts: Brooks Koepka – with Elle Duncan, Matt Barrie
- Vending Machine: Becky Lynch – with Jay Harris
- Push: Becky Lynch – with Rutgers Scarlet Knight
- Who’s on Hold?: Scott Van Pelt
