#4.) Feature it in every PPV
This should be a no-brainer, but the sad reality is that it doesn’t always happen. WWE is very quick to put on a lot of matches on PPV cards but every-so-often, we’ve seen the United States Championship not even be featured on the card. This instantly devalues the title. Champions, whether heel or face, need to look like fighting champions and mandatorily defend the title at every PPV.
It’s understandable when the title goes to the pre-show on Big 4 PPVs, but WWE needs to start having marquee matches for the title on B-PPVs.
Next Page: 5 ways WWE can make the United States Championship prestigious again
