#3.) The return of brand-exclusive PPVs
Why WWE decided to end brand-exclusive PPVs after WrestleMania 34, no one knows. It just repeated the pattern of the last brand split that eventually led to the ending of the concept. Brand-exclusive PPVs gives more superstars the opportunity to be in storylines and matches and subsequently showcase themselves.
Co-branded PPVs, on the other hand, only have a limited amount of space. Given that the roster continues to expand with the NXT call-ups, the brand split is the way to go!
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