WWE star John Cena has signed a new entertainment deal with LeftField Entertainment, the same group which produced “American Grit” this year.
The deal is for unscripted TV and online projects, and LeftField noted several projects are already under development with Cena serving as Executive Producer under his Hard Knocks South production company. Cena had the following to say in an official press release:
“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment. I’m eager to bring that same work ethic to the team at LeftField, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”
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Leftfield Entertainment CEO David George had the following to say on the new deal:
“There’s nowhere you can go with John Cena without eliciting respect, pure joy and excitement from everyone he meets. Beyond his physical strength and presence, his humor, strength of character and genuine desire to give back always comes through. That’s an inspiring place from which to create entertainment content, so we’re extremely proud and happy to be in business with John.”