The following is from WWE.com:
New film strategy for WWE
Written: January 19, 2010
WWE Studios today announced that it will self-distribute and market its upcoming slate of nine films beginning with the summer release of the drama “Brother’s Keeper” (working title) starring Patricia Clarkson, Danny Glover and WWE Superstar John Cena. Samuel Goldwyn Films will be WWE Studios’ theatrical distribution partner in the U.S. Vivendi Entertainment will be WWE Studios’ domestic DVD distribution partner.
WWE Studios remains committed to providing global audiences family-friendly filmed entertainment which leverages the World Wrestling Entertainment® brand and its more than 16 million weekly domestic television viewers and 500 million television households worldwide. Upcoming films will feature well-known actors and actresses in lead roles supported by WWE Superstars. WWE is slated to produce and release nine films through 2012. Upcoming projects will feature a wide range of genres including family-friendly comedies, dramas and thrillers.
Meyer Gottlieb, President, Samuel Goldwyn Films said, "We are thrilled to be working alongside the extremely talented WWE team on this very exciting endeavor. WWE is one of the most recognizable brands in the world and we look forward to bringing “Brother’s Keeper” to audiences everywhere.”
“We are very excited to bring established Hollywood stars such as Patricia Clarkson and Danny Glover to WWE Studios and have our Superstars join them on the silver screen,” said Mike Pavone, Executive Vice President, WWE Studios. “The self-distribution model will allow WWE to maximize marketing efforts and create special event experiences at select theatres nationwide.”
International DVD distribution will be handled by WWE’s existing television and video partners worldwide.
“Brother’s Keeper” is the seventh film to come out of WWE Studios, which was established in 2002. The family drama stars award-winning actress Patricia Clarkson (“Vicky Cristina Barcelona”), WWE Superstar John Cena (“12 Rounds”), Devon Graye (“Dexter”), Madeleine Martin (“Californication”) and Danny Glover (“Lethal Weapon”). The movie is directed by Mel Damski (the Oscar nominated “Still Kicking: The Fabulous Palm Springs Follies”) and written by John Posey.
This film will be followed by the fall 2010 release of the family-friendly comedy, “Knucklehead.”
