WWE and Slim Jim are snappin’ into a new partnership that will roll out in the coming months.
WWE and Slim Jim announced a “multi-layered partnership” that will kick off at SummerSlam in Detroit. Slim Jim is the presenting sponsor of the 2023 SummerSlam Battle Royal. The partnership will include “custom content and social media executions with Superstar talent, online sweepstakes to drive fan engagement, in-store activations and more.”
WWE confirmed the brand will have a presence at Survivor Series in November, as well as at the 2024 Royal Rumble and WrestleMania 40.
“Alongside our partners at Slim Jim and Conagra Brands, WWE is excited to renew one of the most memorable collaborations in sports entertainment history and there’s no better way to kick off the partnership than a 20-man Battle Royal at SummerSlam,” said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.
“Slim Jim has always been about crushing boredom and doing the unexpected, which is also the cornerstone of WWE and their memorable lineup of bold, in-your-face Superstars,” said Spencer Fivelson, VP & General Manager of Snacks at Conagra Brands. “We’re thrilled to be back in the ring with WWE to build on our shared history and celebrate the savage energy of today’s WWE Superstars.
