Finally, The Rock has come to the UFC… with a new partnership opportunity for his Project Rock brand.
Former WWE Superstar Dwayne “The Rock” Johnson took to social media this afternoon to announce a footwear partnership between Project Rock/Under Armour and the UFC.
The following is the official announcement from The Rock’s Instagram page:
PROJECT ROCK ENTERS THE OCTAGON IN HISTORIC PARTNERSHIP.
I’m honored, grateful & proud, that our @ProjectRock is now THE OFFICIAL GLOBAL FOOTWEAR PARTNER of the @UFC
Starting this electrifying weekend at #UFC270 NGANNOU vs GANE, all UFC athletes & their teams will rep my innovative Project Rock training shoe.
UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet.
Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and LEGACY.
Being “the hardest worker in the room” isn’t just a catchy slogan.
It’s my life.
But it’s not just my life.
It’s the life and soul of every man and woman that competes in the UFC.THEY are the hardest workers in the room.
THEY are the ones who walk the walk.
THEY are champions.I’m honored to serve these incredible athletes along their journey as they build their LEGACY.
Engineered for the HARDEST WORKERS IN THE ROOM.
Who DARE GREATLY.
Who WALK THE WALK.#ProjectRock
#UFC
#UnderArmour
#HardestWorkersInTheRoom
#WalkTheWalk
The Rock continues to form more partnerships with the sports world. Between owning the XFL football league and this new deal with UFC, Johnson continues to be a force in the world of sports and entertainment.
READ MORE: The Rock Tells Elmo He’s Coming To Sesame Street To Kick Ass And Eat Cookies
What do you think about the new partnership between UFC and The Rock? Does this make you interested in buying a pair of Project Rock shoes? Let us know your thoughts by sounding off in the comments section below.
